Carlisle: Not Just Talking the Talk

With the market full of companies claiming to be GREEN, it's more important than ever that we critically assess the intentions and actions of these supposedly eco-friendly companies. Third party product certifications are an insightful way to evaluate the product(s), but how will we - as consumers - ever really know what happens behind the scenes?

A few days ago, we received an email from an architect who was rightfully challenging our GREENness after he received a triplicate mailing, which (interestingly enough) advertised our AIA Continuing Education Program - Building Green: One Plank at a Time. This potential client stated his concern that - for a company claiming to be so green - we were sending him a mailer (contained within an envelope) instead of communicating via a more GREEN method like email.

His concern is admirable and valid. To this point, it's refreshing to know that the public is being judicious in evaluating companies and their claims. We absolutely recognize the potential drain that such correspondence can place on our resources.

We have and will always be committed to reducing our carbon footprint, in every aspect of our business from procurement & manufacturing to sales & marketing. We pledge to the following:

We have reduced the amount of printed materials that we use by over 25% over the past year and will continue to reduce our dependency on paper communications in the future.
Where printed materials are the best medium for our customers to best understand our floors, we utilize the highest recycled paper content available and print exclusively with VOC-free soy ink.
In many cases, as in the mailer and envelope that this client received, the printed items were created from Forest Stewardship Council (FSC) certified, 100% process chlorine free, post consumer recycled paper and were printed with soy ink.

If any of you have additional questions or concerns about our internal procedures, I welcome your feedback. We are indubitably compelled to act within the best interests of Mother Nature and will work to make our practices increasingly transparent, as not to leave a doubt in your mind. For more insight into our efforts to remain faithful to our goal of conducting business in the most eco-friendly manner and to understand our passion for the planet, click here.

Posted on January 24, 2008 at 03:22 PM in Green Building • (0) Comments

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St. Paul & Tacoma Lumber CO.

1921 Clark Kinsey

Carlisle Wide Plank Floors